PlanningThe first step to any successful campaign is planning. At Stage, we start by focusing on your next project, harnessing the excitement surrounding it to propel presales of accompanying merchandise.
New music and merchandise won’t be enough to boost your sales alone. To fully maximize the potential of your pre-sale campaign, we’ll build you an exciting e-commerce ecosystem that keeps your audience engaged throughout their shopping experience.Ecommerce Info
Receiving orders is just part of a successful campaign. Just as important is the production and delivery of those orders.
Make no mistakes about it: a musical act is a brand, whether you like it or not. Much in the same way consumers relate to logos from brands like Nike or Apple, your fans feel an attachment to the brand you present through both your aesthetic and your music. At Stage, we’ll help create a memorable visual representation of your music that will give your fans something to connect to.
Product CoordinationThe way we see it, successful presale campaigns consist of three types of products: your music, apparel, and unique add-ons. Coordinating the aesthetic, production, pricing, bundling, and delivery across these three categories requires a strong understanding of a number of logistics and variables. We’ll gladly take that off your plate, so you can focus on your music.
Sure, you could copy and paste your album artwork onto a tee shirt, but is that what your fans really want? With experience in the worlds of apparel, cut and sew, and product design, the team at Stage is eager to take your line of merchandise to the next level with unique apparel solutions and add-ons that are sure to get your fans excited.
Supply Chain Coordination
Assuming your pre-sale campaign includes physical copies of your project, as well as accompanying apparel and unique add-ons, you’ll be forced to work with a number of different suppliers, each with their own questions and concerns. Rather than learning the ins and outs of each industry, let Stage take on the logistics so all you have to worry about is keeping your audience engaged through your music.
Gross revenue, net profits, margins, cost of goods sold, etc. What do all of these terms have in common? They’re all commonly found on detailed spreadsheets meant to determine your potential for financial success. They’re also super boring. At Stage we’ll do the legwork to make sure the pricing for your campaign makes sense, and provide you with customized figures to help you understand your bottom line.
Brand DevelopmentOne of the quickest ways to confuse your audience, is by having a different aesthetic on different platforms. When it comes to Stage’s Ecommerce ecosystems, ensuring that you have a cohesive visual brand that translates across all of your online efforts is our primary focus.
We don’t even need to tell you: the internet is littered with below average websites for musicians which are at best boring to look at, and at worst completely dysfunctional. At Stage, we create engaging visual experiences that will excite your audience, making them eager to visit your website and make purchases.
Whether online or in person, shopping is an emotional experience. Yet, for some reason, most web stores have adopted the same boring layout, creating an underwhelming, and unsurprising experience. At Stage, we’ll carry design elements from your website to your webstore, and aim to excite your customer along the way. Then, once they’ve made their purchases, we’ll manage all communications related to their order, including returns and exchanges.
Preorder IntegrationPreorder campaigns are a great way to generate income and gauge sales interest before ever spending a dollar on inventory. We’ll help setup a preorder based web store, manage all customer communications related to product shipping, and present you with a full sales report when it come time to place inventory orders.
Instagram & Facebook Shopping
At Stage we take ecommerce ecosystems seriously, integrating your merchandise catalog with Facebook and Instagram’s shopping tools. By taking this step, we’re able to guide your audience from aimlessly scrolling on social media, right to a product page on your website in 3 clicks or less.
While it may come as a surprise, Email based newsletters are a highly effective way to generate audience engagement, regardless of what your end goal is. From limited releases to advance notice regarding events and project announcements, we’ll help coordinate, manage, and communicate with your most devoted fans.
It’s one thing to design a product, and an entirely different thing to produce it. From quality control and supply chain management, to troubleshooting any number of unexpected difficulties, the team at Stage is experienced in merchandise procurement and offers expertise in translating ideas from design to finished products.
Order Fulfillment & Warehousing
Your merchandise has been ordered and produced, so now what? For you, nothing. For us, it’s time to pick, pack, and ship all of your orders, while also creating a warehousing plan to ensure that inventory is accurately managed and future orders are shipped without delay.
No top notch ecommerce experience exists without timely, clear communication with your customers. From order confirmation and tracking Emails, to customer service issues, returns, and exchanges, Stage will take on the management of all ecommerce related communications so you don’t have to.
Vinyl Production & Fulfillment
No record label? No problem. At Stage we have a great relationship with a local record manufacturer who’s capable of producing everything from a single track 12”, right up through a gatefold, double LP featuring heavyweight, marbled vinyl. In other words, we offer professional level vinyl production with all the extras.
Project Launch Events
If you’ve got the fan base for it, a launch event can be an incredible way to kick off the sales cycle for a new project. From sourcing a venue, lining up food and beverage suppliers, creating specialized merch lines, and making sure your latest effort is well represented, Stage offers the ability to plan unique launch events that will excite your audience both in person, and online.
Paid Ad Campaign
When executed properly, paid ads can be the perfect way to boost the effectiveness of a presale campaign. As just one of the many aspects of an effective ecommerce ecosystem, Stage will work with your to create an ad campaign that fits your budget, resonates with your audience, and drives traffic to your website.